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Gold Sponsor Red Button Design show their support of Row For Freedom

It is estimated that 10 million young girls fall victim to human trafficking every year, of which a majority are between 8 and 10 years old. With many of the effects of the water crisis also leading contributors to trafficking, Red Button Design and the Midomo Bracelet campaign are proud to announce their formal support for the Row For Freedom challenge.

Lack of access to safe drinking water contributes to poverty and disease, impacts access to healthcare and education, holds back gender equality and takes young women outside of the community for hours of the day into potentially unsafe environments where they are at risk of abduction and trafficking.

Midomo is a household-level water transport, purification and storage solution for use in the developing world. The device uses an internal filter system, powered by the rotation of the wheels, to transform harmful water to drinkable water on-the-go. A user would roll the unit to the nearest source of water, fill the 50 litre tank, and roll it home. Once home, the water drawn from the unit is potable to World Health Organisation standards.For many young women, simple water management solutions like the Midomo unit could reduce their risk of becoming victims of trafficking. It is our hope that the strong symbolism of the ‘Row For Freedom’ venture and the amazing physical challenge to the

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6 brave women involved, will inspire others to look at ways they can support the eradication of modern day slavery.

To this end, we’re also pleased to announce that the Row For Freedom crew will be sporting Midomo Bracelets, each covering the cost of donating a Midomo to an African community; supporting a young woman and her family out of water poverty and into education and employment.

For more information about Red Button Design, Midomo and the Midomo Bracelet, visit www.midomo.co.uk or www.midomobracelet.org , or you can follow us on twitter @RedButtonDesign

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